Supreme partners with Singer to design 'coolest sewing machine ever'
Streetwear label Supreme has teamed up with SVP Worldwide, the world’s largest consumer sewing machine company, to design the "coolest sewing machine ever” under the Singer label.
Dubbed the 'Singer SP68', the sewing machine combines performance with a new consumer experience highlighted by the American streetwear brand’s logo and bright red signature color.
In particular, it offers 548 stitch applications with 300 individual stitch options for basic, stretch, and decorative stitches, including two lettering fonts. The machine is complete with an LCD screen and a thread cutter button which saves time by trimming the top and bottom threads. Likewise, a speed control option allows sewists to go at their own speed.
"Even as a 171-year-old company, we are continuing to carve our identity,” said Dean Brindle, SVP Worldwide CMO. “We've embraced social media through sewing education, built a digital library of inspirational projects, and created fashion collaborations with Amazon Prime Original Making the Cut, Disney's Cruella, and now Supreme. We remain committed to staying top of mind with our existing and new consumers.”
Supreme designs and manufactures clothes and accessories in addition to skateboards. It was established in New York City in April 1994, and will allow Singer to reach millennials and younger generations.
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