Superdrug's new Portsmouth store includes beauty services

By

Sandra Halliday

Published
Dec 14, 2022

Thursday sees the opening of a new Superdrug store in Portsmouth with the shop being about more than just selling products as it will include a Beauty Studio area “where customers can access professional treatments at affordable prices”.

Such developments are increasingly a part of beauty retail as they boost dwell time and add new revenue streams.

The store, on Commercial Road, will cover 5,100 sq ft and will carry the retailer’s new own-brand cosmetics range Studio London, as well as other best-selling ranges including B. Skin, Me+, Vitamin E, Optimum, Naturally Radiant. 

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It will also offer “a competitive array of exclusive beauty and personal care brands”, as well as other beauty and personal care brands such asRevolution and MUA, and “trending brands” including Bourjois and 3INA. 

There will be a dedicated fragrance counter, “boasting exciting and purse-friendly promotions on perfume and aftershave” by premium brands such as YSL, Viktor & Rolf, Giorgio Armani, Prada and Valentino.

As mentioned, the Beauty Studio area is a key development where customers can access “professional treatments at affordable prices” such as “eyebrow and lashes, piercing and nail services”.