Superdrug links with Jack Monroe to help shoppers through cost-of-living crisis

By

Nigel TAYLOR

Published
May 23, 2022

UK health & beauty retailer Superdrug has launched its ‘Shop Smart’ campaign in partnership with poverty campaigner and activist Jack Monroe, to help customers navigate the growing cost of living crisis.

With Superdrug saying 80% of its customers have admitted the need to switch to cheaper brands, it’s adding a further 30 products to its ‘Price Freeze Promise’, a commitment to freeze the prices of 130 everyday essential items across personal care, beauty and healthcare, “to reassure customers that Own Brand prices won’t increase for at least a year”.
 
Together “Superdrug and Jack want to make sure people have access to the basic dignities in life, through a number of initiatives and offers”, the pair said.

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Monroe added: “There’s been a lot of discussion recently around soaring energy costs and rising food bills, and the cost of toiletries and personal care essentials are also rising steeply, which leaves many people unable to afford the basics needed for personal health hygiene and dignity.”
 
Superdrug is also introduce a series of employee initiatives to look after the financial wellbeing of its staff nationwide. Employees receive a minimum of 30% off own brand items and 10% off branded products, but the retailer will be building out discounts further to cover more areas of everyday spending.
 
Simon Comins, Chief Commercial Officer at Superdrug said: “Superdrug’s vision has always been to make health & beauty accessible to all. With rising cost of living, we wanted to act quickly to ensure our colleagues are well looked after and our customers well supported. 
 
“We don’t believe shoppers should have to compromise when it comes to their health and beauty purchases, so our Price Freeze Promise is committed for a year on 130 Own Brand essential items. Despite rising cost of goods, we also remain committed to offering all of our customers discounted Star Buys and our Health and Beautycard users, member-only pricing.”