Stüssy celebrates its 40th anniversary with Comme des Garçons
Stüssy and Comme des Garçons have come together for an end-of-year collaboration. On the occasion of Stüssy’s 40th anniversary, the Californian streetwear brand has chosen to continue its partnership with the Japanese label. After partnering to reimagine Stüssy’s signature Varsity Jacket at the beginning of the year, the brands are back at it with a collection of exclusive pieces that will be released in mid-November.
The range includes a green satin-nylon military bomber jacket, a pinstripe jacket with matching trousers, graphic t-shirts which play with the logos of the two brands, a cotton tote bag, and a bucket hat.
The collection will be available from Friday November 13 on both brands’ e-commerce stores as well as in Dover Street Market stores in New York and Los Angeles and a selection of Stüssy stores. The campaign which accompanies the launch was shot by London-based photographer Theo Sion.
However, Stüssy does not intend to stop there. To celebrate, Stüssy is also announcing a series of collaborations with some of the most acclaimed designers of the moment, which the brand will unveil next week.
Considered a pioneer in the streetwear sector, ex-surfer Shawn Stussy launched the label in 1980 in California’s Laguna Beach. The brand’s clothing and accessories collections quickly became popular around the world, notably thanks to its highly recognisable logo, which features Shawn Stussy’s signature that he used as a marker on his surfboards.
The brand, which has become very urban, has a heritage founded in the worlds of board sports and music, after notably being popularised by the hip-hop movement. The brand has stores in the US, Asia, and Europe.
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