×
135
Fashion Jobs
CONFIDENTIAL
Design Director
Permanent · LONDON
SHISEIDO
Group Business Analyst
Permanent · London
BURBERRY
CRM Coordinator
Permanent · LONDON
OTTOMAN HANDS LONDON
Digital Marekting Manager
Permanent · LONDON
SHISEIDO
Digital Director
Permanent · LONDON
SHISEIDO
National Account Manager
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots Clayton Square (30)
Permanent · Liverpool
SHISEIDO
Bareminerals Account Manager - Debenhams, Trafford (35)
Permanent · Stretford
SHISEIDO
Bareminerals Account Manager - Debenhams, Carlisle (22.5)
Permanent · Carlisle
SHISEIDO
Bareminerals Account Manager - Debenhams, Colchester (Maternity Cover)
Permanent · Colchester
SHISEIDO
Accounts Payable Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
1ST FASHION LTD
Work From Home Digital Content Writer Work Placement
Internship · LONDON
LULULEMON
Community Key Leader | Regent Street
Permanent · London
FREELANCER CLUB
Digital Marketing Executive
Freelance ·
CONFIDENTIAL
Designer For a Brand
Freelance ·
YUGEN
E-Commerce Fashion & Creative Content Intern
Internship · LONDON
YUGEN
Content Writer Intern
Internship · LONDON
YUGEN
Digital Marketing And Creative Content Intern
Internship · LONDON
FREELANCER CLUB
Freelance Graphic Designer
Freelance ·
BURBERRY
Senior Programme Manager (Maternity Cover)
Fixed-term · LONDON
Published
Jan 13, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Strong Christmas helps Sosandar maintain record sales

Published
Jan 13, 2021

​A 6% rise in quarterly sales might seem a modest return these days for a pureplay online business. But womenswear retailer Sosandar was far from modest about its performance Wednesday.


Sosandar



“We’re extremely pleased to report another period of record performance”, co-CEOs Ali Hall and Julie Lavington said, as the pair highlighted the result was achieved despite a “significantly reduced marketing spend and extremely strong comparatives achieved in the prior year”.

Sosandar put the gains down to investments made expanding its product range last year to include more loungewear, knitwear, denim and outerwear, which had been “pivotal to the trading performance, with new ranges resonating well with customers”.

So how did the three months trading period to 31 December go? Revenue rose to £3.98 million from £3.8 million a year ago and came in spite of the £1.61 million (66%) reduction in marketing spend.

Meanwhile, the EBITDA loss was also cut by 60% on a year ago and the company said it now holds net cash of £3.9 million as at 31 December, “reflecting the strong trading performance and continued careful cost management”.

It said December revenue was “significantly better than anticipated given [the] pivot to minimal marketing spend during the month”. There were also strong sales through John Lewis and Next, with December seeing the firm's highest monthly sales to date.

There were also continued improvement in returns, cut to 46% from 49% a year ago, reflecting its change in product mix.

Meanwhile, the retailer said its new year began with the launch of a new capsule range of activewear, which “is showing promising early results”, while spring designs have been planned with Covid-19 restrictions in mind, it noted.

January trading has already started well, and knitwear, loungewear, outerwear and denim all continue to perform very strongly", it added.

It also said that as it operates a ”diversified and flexible supply base", the business  doesn't expect to see "any significant impact from Brexit on its ability to service its customers”.

Copyright © 2021 FashionNetwork.com All rights reserved.