×
1 329
Fashion Jobs
ESTÉE LAUDER
Operations Support Manager
Permanent · Petersfield
ESTÉE LAUDER
jo Malone London - Omnichannel Operations Manager
Permanent · London
ESTÉE LAUDER
Multi-Brand - Business Manager, 37.5 Hours - Oxford - John Lewis
Permanent · Oxford
V. F. CORPORATION
Key Account Manager
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots Bath - 28 Hours - Permanent
Permanent · Bath
CONVERSE
Strategic Account Executive
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Covent Garden, London - 20 Hours - Permanent
Permanent · London
SHISEIDO
National Account Manager
Permanent · London
TIMBERLAND
Credit Controller - French Speaking - Timberland
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 15 Hours - Permanent
Permanent · Belfast
ESTÉE LAUDER
Clinique - Consultant - Boots Sedley Place, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Stratford, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Durham - 6 Hours - Permanent
Permanent · Durham
ESTÉE LAUDER
Clinique - Consultant - Boots Londonderry - 11 Hours - Permanent
Permanent · Londonderry
ESTÉE LAUDER
Clinique - Consultant - Boots Kensington, London - 22.5 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 10 Hours - Permanent
Permanent · Belfast
BRAND STABLE LTD
Wholesale Sales Executive
Permanent · LONDON
LAIDBACK LONDON
Digital Marketing Manager
Permanent · HARROW
MARSHALLS
70118-lp Detective
Permanent · Banning
ESTÉE LAUDER
Clinique - Consultant - Boots, Watford - 22.5 Hours - Part Time, Permanent
Permanent · Watford
ESTÉE LAUDER
Tom Ford Beauty - Digital Marketing Executive
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 6 Hours - Permanent
Permanent · Edinburgh
Published
Jan 11, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Strong Christmas for Springfields Outlet as revenue uplift beats footfall rise

Published
Jan 11, 2019

Springfields Outlet in Lincolnshire had a good Christmas with its 14th year of consecutive growth and revenue and footfall both seeing healthy rises. But with footfall up 9% and revenue rising 15%, it was clear that shoppers were prepared to loosen their purse strings and spend more than usual, adding further evidence of the strength of the outlet channel.


Springfields Outlet



The mall seems to have benefited from its rebrand last year and the £1.2 million integrated leisure offer opening. The company said that research by Pragma shows “that the inclusion of leisure is increasingly important in driving footfall to a scheme.”

And with retailers seeing a boost from more leisure options, it seems that more aspirational names are signing up for the mall with the latest signings there including Jack Wills, Joules, White Stuff and The Cosmetics Company Store.

During the Christmas trading weeks, the mall saw its most successful late-night trading period and highest ever weekly sales volume with 66% of all retailers who’d been there for a year or more trading “above last year by as much as 63%.” Weekly turnover overall increased by up to 20%.

That most successful late-night trading period ever saw an increase in sales post-18:00 of 27% and footfall up 30% from November 19 to December 20. 

And the outlet justified the expense of its Christmas lights event too. They were turned on by Peter Andre and attracted a crowd of over 6,000 people, which drove revenue in the stores up 22%.

Meanwhile, the Winter Sale saw revenue rising 10% for its first week starting on Boxing Day.

Copyright © 2021 FashionNetwork.com All rights reserved.