StockX named merch drop partner of Coachella
StockX has been named the first-ever official merchandise drop partner of the iconic music and art festival, Coachella.
As part of the partnership, StockX has paired fan-favorite artists on the Coachella lineup with brand partners to create 10 exclusive capsule collections.
The list of musicians for StockX’s Coachella collection includes Snoh Aalegra, Peggy Gou, 88Rising, Slowthai, Vince Staples, Cuco, Griselda, J.I.D, and Maxo Kream.
Meanwhile, their brand partners include Melody Ehsani, Emotionally Unavailable, Ambush, Babylon, Brownstone, Chelsea Drugstore, Bricks & Wood, Supervsn & Loso, and Carrots.
Together, the collections feature over 30 limited-edition products across the various pairings and aim to “celebrate the diverse backgrounds and cultures among an impressive list of creatives,” the company said in a statement.
To showcase the collections, StockX will also host an immersive art installation on the festival grounds where festival-goers will be immersed in the world of StockX and can also enjoy phone charging stations and free WiFi, and have the chance to win site credit each day.
The capsule collections launches globally on Monday and are available exclusively via DropX, StockX’s direct-to-consumer product release method. Coachella will kick off on Friday and runs through April 24, 2022.
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