StockX adds women's luxury footwear as new category
StockX has added to its offer with women’s luxury footwear a new category on its site. The online marketplace/reseller focuses on in-demand brands and that now includes women’s shoes from labels such as Amina Muaddi, Hermès, Chanel, Gucci, Prada and Christian Louboutin.
The reasoning for the move is clear with StockX — which began with a focus on sneakers and was therefore more likely to appeal to male shoppers — saying that a third of its users are women these days.
And this customer segment its continuing to grow so the business plans to introduce additional luxury footwear brands throughout 2022 and into next year.
At the same time, it won’t neglect its male user base and said that it will introduce new footwear offerings for men from brands including Hermès, Gucci, and Prada.
The company has added a Shoes category to its home page to help women find what they’re looking for more easily.
“Consumers have looked to StockX for access to hard-to-find luxury handbags and accessories for years, so this launch was a natural next step for us,” said Cynthia Lee, vice-president of sneakers, apparel, and accessories at StockX.
“As our platform has grown, our customer base has diversified and we’ve built an even stronger relationship with our female customer base. In addition to serving this growing audience, the launch of women’s luxury shoes offers new benefits to our seller community. StockX sellers in Europe, in particular, have an immense opportunity to diversify their business and meet the growing demand from buyers in the United States and other parts of the world.”
The company also recently announced the launch of its 12th authentication centre in Berlin, Germany. The new location will help it meet continued demand from its global customer base.
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