Stockholm Fashion Week reinvents itself with eco-tech conference

Stockholm Fashion Week will kick off the next catwalk show season from August 31 to September 2. The Swedish capital’s event, on hold since 2019 and relaunched digitally in August 2020, will be back centre stage this season with an innovative hybrid format. Stockholm Fashion Week will in fact open with a conference on sustainability, technology and innovation in fashion, which will be held on the morning of Tuesday 31 at the Six Hotel, in the heart of the Swedish city.

Stockholm is hoping to overshadow its Copenhagen competitor by showing how Sweden is committed to these issues. The opening conference is entitled ‘Fashion Future’, and this season’s theme is leadership. “International pioneers will meet new players, talents and communities to discuss how the fashion industry can improve and grow through initiatives, innovation and collaboration,” stated the organisers on the conference's website (fashionfuturesthlm.com), which will live-stream the presentations. The latter will also be broadcast on the fashion week's site (stockholmfashionweek.se).

Among the speakers and panellists featured on the programme are: H&M Group CEO Helena Helmersson, who will speak with actress Maisie Williams, the group's global sustainability ambassador; Achim Berg, senior partner at consulting firm McKinsey in charge of the apparel, fashion and luxury sector; Mike Schragger, founder and executive director of the Sustainable Fashion Academy; and European MP and former Swedish culture minister Alice Bah Kuhnke.

Fashion Future was set up in 2017 as ‘Fashion Tech Talks’ by communication agency Patriksson Group and the Swedish Fashion Association.

Stockholm Fashion Week reinvents itself with eco-tech conference

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