×
4 643
Fashion Jobs
ON RUNNING
Sales Representative, Central Austria (German & English Speaking)
Permanent · LONDON
HARVEY NICHOLS
Learning & Development Partner
Permanent · LONDON
TIFFANY & CO
Accounts Payable Specialist - UK, Ireland & Nordics
Permanent · London
NASTY GAL
Buyer
Permanent · LONDON
REISS
People Advisor - Retail UK & eu
Permanent · LONDON
ADIDAS
Flagship Generalist - Stockroom (18hrs) , Adidasldn, Oxford Street, London
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - John Lewis - 13 Hours
Permanent · Southampton
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · MERTHYR TYDFIL
SELFRIDGES
Concierge Consultant
Permanent · LONDON
AESOP
Retail Consultant | Aesop Lamb's Conduit Street, London | Part Time
Permanent · London
NEW LOOK
Sales Manager
Permanent · NOTTINGHAM
TJX EUROPE
Project Manager i
Permanent · Watford
QVC
Ecommerce a/b Testing Specialist
Permanent · LONDON
BOOHOO GROUP
Lead Business Analyst
Permanent · MANCHESTER
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, West Quay
Permanent · Southampton
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, Stratford (Westfield)
Permanent · London
COTY
Engineering/Facilities Administrator
Permanent · Ashford
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · CARDIFF
FOOT LOCKER
Planner
Permanent · London
JIGSAW
Business Transformation Project Manager
Permanent · LONDON
MULBERRY
Raw Materials Technologist
Permanent · LONDON
UNDER ARMOUR
Keyholder (30 Hours) - York
Permanent · FULFORD
Ads
Published
Mar 28, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Stella McCartney unveils summer campaign with animal sanctuary and Yoshitomo Nara link

Published
Mar 28, 2023

Stella McCartney has launched its summer 2023 campaign starring “next-gen actor and animal lover” Madelyn Cline. The shoot happened at The Gentle Barn animal sanctuary in Santa Clarita, California and was inspired by Japanese artist Yoshitomo Nara’s ‘Change the History’ activist slogan.


Stella McCartney



Nara’s illustrations and punk social statements feature in the collection, with McCartney saying it all “serves as a call-to-action to a new generation of changemakers, inviting them to raise their voices for our fellow creatures and Mother Earth”.

“The animals’ names and unique stories feature prominently in the shoot’s storytelling, reinforcing a message that all creatures should be loved regardless of age or species”. 

And the company said this will be supported by activations at Stella McCartney boutiques globally, “helping to raise awareness for animal rights causes”.

The collection itself is free from leather, feathers, fur and exotic skins, with the ready-to-wear offering made using “91% responsible materials”. It also includes “the world’s first-ever luxury garment made from regenerative cotton, sourced from the Stella McCartney’s SOKTAS project in Turkey”. 

This project was launched in 2019 and is now run in partnership with LVMH. It’s collaborating with the United Nations Economic Commission for Europe (UNECE) to advance blockchain traceability technology. 

As mentioned, the overall collection and shoot were inspired by Yoshitomo Nara’s slogan. McCartney has worked with the artist before and this season’s offer is their third collaboration. The summer 23 collection includes Nara’s illustrations of “big-eyed girls, sinister children in animal costumes and activist slogans”, on stretchy crinkle knit dresses, T-shirts and dresses with bias-cut hems.

They previously collaborated on the brand’s unisex line “which saw sell out success”, but this was the first time in history Nara’s pieces have ever featured on a catwalk.

Copyright © 2023 FashionNetwork.com All rights reserved.