Stance to become the official sock provider of the NBA

By

Obi Anyanwu

Published
Apr 29, 2015

Stance and the National Basketball Association (NBA) on Monday announced a multiyear partnership that will make the sock brand the official oncourt sock provider for the league beginning next season. As per the partnership, the Stance logo will be featured on all oncourt designs, which is a first for the league.

"We can't wait to bring our innovative sock technology and unique style to the NBA's global following," said Clarke Miyasaki, EVP of Business Development at Stance. "It's an unbelievable honor for Stance to become the league's official oncourt sock, and we look forward to unveiling the entire lineup to NBA fans."

The Stance NBA Collection will feature an innovative Triniti Technology that combines anatomical cushioning, targeted compression, and superior moisture wicking. The brand’s crew silhouette will debut at the 2015 NBA Draft Combine in May and in the 2015 Samsung NBA Summer League in July. Stance will also design team-specific styles for events and holiday games including House of Hoops, Christmas Day, Martin Luther King Jr. Day and the NBA All-Star game.

In addition to the new partnership, Stance has signed Klay Thompson of the Golden State Warriors to its roster of brand ambassadors that includes Dwyane Wade of the Miami Heat, Chandler Parsons of the Dallas Mavericks, and Andre Drummond of the Detroit Pistons. The three players have released signature socks with the brand while only Wade released a collection.