Stance opens Carnaby Street flagship store

By

Barbara Santamaria

Published
Oct 7, 2019

US socks and apparel brand Stance has announced the opening of a new flagship store in London’s West End.

Located at 45 Carnaby Street, the 800 sq ft space showcases the latest lifestyle and performance collections as well as brand collaborations, starting with the NFL.

This is Stance’s second store in the UK and Europe, following the launch of its first site in Covent Garden in December last year.

Samantha Bain-Mollison, head of retail at Shaftesbury says: “We are excited that Stance has opened in Carnaby. The brand’s creative and experimental style of retail fits perfectly in Carnaby and is a welcome addition to the iconic street.”

Rich Philip, marketing director at Stance added: “We have had some great success in the West End and Carnaby was the natural next step for us, sitting alongside some of the most iconic brands and retailers in London. We’re planning on using the store to help us celebrate creativity with artist workshops, experiential events and Punk and Poet signings. We will also showcase our latest collections of underwear and t-shirts, brand collaborations and some exciting Carnaby exclusives.”

The American brand has more than ten stores in the US and stockists in over 60 countries. 

On Carnaby Street, it will join other new arrivals including Samsøe & Samsøe, Ralph Lauren’s RRL and Raeburn.