×
533
Fashion Jobs
RALPH LAUREN
Assistant General Manager
Permanent · Portsmouth
TOMASZ DONOCIK
Digital Marketing & Sales Coordinator
Permanent · LONDON
LEVI'S
Global Security & Resilience Manager Europe
Permanent · London
PUMA
Digital Marketing Executive Uki
Permanent · Manchester
PUMA
Supply/Planning & Purchasing Controller
Permanent · London
PUMA
Sales Support Coordinator With Golf Experience
Permanent · Castleford
PUMA
Strategic Key Account Manager jd Group
Permanent · Manchester
LEVI'S
Digital Key Account Manager - Footwear & Accessories
Permanent · London
LEVI'S
Licensing Operations Manager
Permanent · London
FOREO
Head of Marketing
Permanent · London
SHISEIDO
Senior Marketing Manager - Shiseido
Permanent · London
SHISEIDO
Bareminerals Account Manager - Moores, Colearine
Permanent · Coleraine
SHISEIDO
Accounts Payable Manager
Permanent · LONDON
GUCCI LIMITED
Gucci Client Advisor (Part-Time)
Permanent · BIRMINGHAM
LEVI'S
Levis Cambridge Tailor 8 - 25 Hours
Permanent · Cambridge
LEVI'S
Levis Cambridge Sales (Weekends & Weekdays)
Permanent · Cambridge
LEVI'S
Key Holder - 16 Hour Contract
Permanent · Stretford
OTIS JAXON
a Pourvoir Immédiatement - Stage e - Commerce Bijoux
Internship · LONDON
OTIS JAXON
Jewellery Admin Internship – Ecommerce Jewellery Company - London
Internship · LONDON
OTIS JAXON
Social Media And Content Creation Internship
Internship · LONDON
MARIA TASH LIMITED
Business Development Coordinator
Fixed-term · LONDON
SPOT ON MINDS LTD
HR Recruiter Internship
Internship · LONDON
Published
Jun 18, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sports Direct unveils new retail vision with £10m London flagship revamp

Published
Jun 18, 2021

It’s being billed as a £10 million ‘trailblazer’. Sports Direct is reopening its flagship store on London’s Oxford Street following a major refurbishment. Meanwhile, the Frasers Group-owned lead brand also announced two further flagship stores will also open in Birmingham and Manchester later this year.


Sports Direct unveils new-look London, Oxford Street, flagship store - Sports Direct


The complete overhaul of its key West End store has resulted in a “modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space”.

The store, which first opened in 2014, spans over 50,000 square feet across four levels, and becomes “the pinnacle of Sports Direct’s retail offering”. 

It features "curated activation spaces and interactive experiences for consumers to explore". Dedicated areas have been set out for football, running, outdoor and specialist sports, alongside men’s, women’s, and kidswear.

The store also claims to revolutionise the way consumers shop for kit. Innovations include the world’s first independently reviewed bra-finder tool, plus product personalisation and over 140 brands across its four floors.

Michael Murray, Group Head of Elevation for the brand, said of the new London refurb: “This is a pivotal moment in an era of massive change; bringing to life our elevation strategy in a physical space, not least, in a globally recognised retail destination.

He added: “The store hasn't just been upgraded, we're ripping up the rule book and looking at our retail spaces with a completely new vision -- this store is a prime example of that. We are the leading destination for sportswear and are committed to bringing the very best brands, environment, product innovations, and experience to the high street”.

Copyright © 2021 FashionNetwork.com All rights reserved.