×
1 212
Fashion Jobs
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
ESTÉE LAUDER
Mac - Area Sales And Education Manager - London - Maternity Cover
Permanent · London
RALPH LAUREN
Operations Manager - Gretna
Permanent · Gretna
LUXURY RECRUIT
Head of Digital - Luxury
Permanent · LONDON
LUXURY RECRUIT
Brand Director - Luxury
Permanent · LONDON
LEVI'S
Mobile App Trading & Operations Manager
Permanent · London
BLACK PR
Sales Account Manager
Permanent · LONDON BOROUGH OF HACKNEY
ESTÉE LAUDER
Clinique - Consultant - Boots, Inverness - 18 Hours - Part Time, Permanent
Permanent · Inverness
RELY RECRUITMENT
Head of Finance / Finance Manager
Permanent · LONDON
LEVI'S
Performance Marketing Manager
Permanent · London
Translated by
Nicola Mira
Published
Nov 25, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Spanish retail group Tendam buys Intropia

Translated by
Nicola Mira
Published
Nov 25, 2019

Tendam has added a new brand to its portfolio. The Spanish fashion and retail conglomerate, owner of Cortefiel, Pedro del Hierro, Women’s Secret, Fifty and Springfield, has now bought Intropia, an iconic Spanish fashion label that was successful in the 1990s. Tendam, led by Jaume Miquel, will try to relaunch the high-end womenswear label, which went into judicial liquidation last year. The value of the transaction was not disclosed.


The façade of the Tendam group's headquarters - Tendam



“Hoss/Intropia has been an important brand for cosmopolitan women looking for a quality, modern product with a personality all of its own and a distinct identity. We believe that the market niche it carved out for itself has still not been filled and this acquisition is a clear opportunity for us to complement our brand offering,” said the CEO of Tendam, Jaume Miquel, in a press release published on November 25.

Intropia’s acquisition is consistent with Tendam's “development and growth strategy.” Despite having a premium price positioning, in line with Pedro del Hierro, Intropia targets “women with a more alternative, laid-back style.” The label “therefore complements fully the group’s brand portfolio,” said Tendam.

Miquel also added that “the addition of Hoss/Intropia to our portfolio forms part of our growth strategy. The group has a solid financial position, a proven brand-building model and a robust corporate structure.” Intropia’s first collection under Tendam is expected for the Fall/Winter 2020 season, and will be initially only available on Intropia’s e-store and in dedicated sections at Cortefiel and Pedro del Hierro stores.

Intropia was founded in 1994 by Constantino Hernández under the name Homeless. It later changed the name to Hoss Intropia, subsequently shortened to Intropia. In June 2017, the label split from its board of directors, remaining in the hands of Hernández, who set about looking for a buyer to save the business. After months of rumours and fruitless negotiations, the company eventually went into liquidation in November 2018 and, six months later, it began to sell off its inventory and close down its stores.

The label’s shops in Paris, London and Lisbon all had to follow suit and were closed down. After 25 years in business, Intropia had established a presence in 1,000 multibrand retailers in over 40 markets worldwide. According to the latest figures published by the Chamber of Commerce, in 2015 Intropia generated a revenue of €47.7 million. In the same financial year, the label’s losses were €6.69 million.

As for the Tendam group, it is enjoying a period of satisfactory stability. In H1 2019, the Spanish conglomerate's sales grew by 0.9% to €559.5 million. Its e-tail business was especially buoyant. Having grown by 35%, the revenue produced online by Tendam now accounts for 8.9% of the group’s total business.

Copyright © 2022 FashionNetwork.com All rights reserved.