×
3 586
Fashion Jobs
FRASERS GROUP
Information Security Governance Analyst
Permanent · SHIREBROOK
L'OREAL GROUP
l'Oreal Luxe Multibrand Retail Account Manager
Permanent · London
COTY
National Account Manager
Permanent · London
TK MAXX
Loss Prevention Officer-tk Maxx High Street Kensington-Full Time
Permanent · London
HARRODS
Uniformed Security Officer - Thatcham Distribution Centre
Permanent · THATCHAM
HARRODS
Senior CRM Retention Executive
Permanent · LONDON
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
SELFRIDGES
HR Administrator (Part-Time)
Permanent · ENDERBY
SELFRIDGES
Digital Personal Shopping Content Manager
Permanent · LONDON
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · POOLE
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
ZARA
Zara High Wycombe - General Manager
Permanent · HIGH WYCOMBE
HEAD OFFICE
Senior Finance Analyst, Commercial Finance
Permanent · BRACKNELL
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · READING
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · CAMBRIDGE
BERSHKA
New Position - Bershka Operations Manager - Stratford
Permanent · LONDON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
COTY
Trade Marketing Manager
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Hub
Permanent · LONDON
FLANNELS
Beauty Brand Manager – Pat Mcgrath Labs
Permanent · ROTHERHAM
CLAUDIE PIERLOT UK
Stock Contoller - Permanent - Selfirdges London
Permanent · LONDON
Published
Apr 26, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sojo repair app gets new $2.4m funding

Published
Apr 26, 2022

UK-based alterations and repair platform Sojo has announced “a key milestone in its start-up journey”, securing over $2.4 million in a pre-seed funding round led by CapitalIT.


"On a mission to make fashion circular": Sojo founderJosephine Philips


Other seed investors included Ascension, with participation from Mustard Seed MAZE (MSM), Vertex Albion Capital and 10x10 Angel Syndicate.
 
The business, founded by Josephine Philips immediately after graduating from university in June 2020, has a mission to “help make the fashion industry more circular by revolutionising the clothing repair and tailoring sector”. 

Philips is a lover of vintage fashion but found that many secondhand pieces didn’t come in her size so had to be altered. “With no convenient way to get the pieces tailored, she decided to create a solution – connecting customers to local seamster businesses through an app and bicycle delivery service”.
 
The projected mass growth of the secondhand fashion market, paired with the knowledge of the fashion industry’s ongoing waste problem, added momentum to the idea.
 
“We need more circular solutions to minimise the environmental impact of our consumer society,” said Janneke Niessen & Eva de Mol, Founding Partners at CapitalT. 
 
“In the last two decades, we have extracted, processed, and consumed more material resources than ever — and yet we’re recirculating less than 10% of those resources globally. Especially in the fashion industry, the vast majority of processed materials end up in a landfill or waste incineration plant.

"Bridging this gap between what is being done and what needs to be done is not an easy challenge. Exceptional challenges like these need exceptional founders — like Josephine. [She] is a go-getter who combines visionary strategy with powerful execution like no other”.
 
The company had previously raised $2.7 million since it launched last year, including an angel investment round to the value of $400k,000 in September 2021.
 
The latest funding comes at a critical stage in Sojo’s evolution as it embarks on expansion plans in all areas of the business.
 
It has already launched into B2B with a Ganni partnership last autumn that offers free tailoring and repairs to all of its London-based customers. It has plans to expand the service nationwide following the initial pilot stage. 
 
The investment will enable it to scale up its existing team of five and further develop and expand its B2B proposition. 
 
But its B2C business “remains a priority, with the relaunch of the app in March to further streamline the user's experience”. Currently serving London zones 1-2, 2022 will see Sojo further expand both in the capital city and throughout the rest of the UK.
 

Copyright © 2023 FashionNetwork.com All rights reserved.