Sockshop continues expansion drive with Fenwick link-up

By

Nigel TAYLOR

Published
Nov 16, 2021

Hosiery producer/retailer SockShop has launched its new Wild Feet collection, exclusively with UK department store group Fenwick.

It comes as the firm ramps up its expansion strategy through new launches and a wider retail footprint.

The “fun and quirky” line features a variety of animal themed and novelty styles, designed “to add some fun to sock drawers everywhere”. 

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The new space in Fenwick joins the existing SockShop stores at the Manchester Arndale Centre and Trinity Leeds, plus a host of concessions across the UK together with its sock vending machine in London. 

Amit Ruia, director of Retail said: “We are so proud of our Wild Feet range and look forward to our new retail adventure with such an esteemed and historic department store.” 
The launch follows quickly on the heels of the brand’s ethical launch of its first 100% recycled sock called Tore (short for totally recycled).

The products RCS100 certified and one pack of socks claims to save: two years of drinking water; 2.4 plastic water bottles diverted from landfill; and 0.6 T-shirts diverted from landfill.