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Socially-conscious Maiyet label names its first creative director

By
AFP-Relaxnews
Published
today Apr 20, 2015
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Maiyet, the socially conscious luxury brand, has selected Declan Kearney, the former design director at Alexander Wang, as its first creative director, according to The New York Times.


Maiyet 2014/2015 Autumn/Winter ready-to-wear collection fashion show ©AFP / François Guillot - ©AFP / François Guillot


Launched in 2010, Maiyet is the brainchild of former human rights lawyer Paul van Zyl, who was also the former executive secretary of the post-Apartheid Truth and Reconciliation Commission of South Africa.

Sustainability and ethical principles are a strong point for the brand, which sources unique goods and rare skills from artisans around the world including Peru, Mongolia and India and turns them into high-end creations.

Now with an around-the-clock designer, Kearney is expected to bolster the young company's fashion edge during a time of quick growth.

The brand currently has 34 wholesale accounts and is expected to reach 60 by next year, according to the Times.
 

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