Sniph scent subscription service debuts at Harvey Nichols
In line with Harvey Nichols’ strategy of offering more than just products in its revamped London flagship beauty hall, European “perfume discovery service” Sniph launched there on Tuesday.
It’s the brand’s first ever in-store launch and means Harvey Nichols’ shoppers will be able to choose from its six most popular perfumes, build their own £14 gift box and sign up for a £9-a-month subscription (for three, six or 12 months) “to have exclusive scents sent directly to their doorstep every month.”
The perfumes company said that with the global fragrance industry predicted to be worth $70 billion by 2022, much of the growth is being driven by the artisan and niche products that are forecast to rise 14% this year alone.
“Challenging the traditional fragrance industry, Sniph, primarily an online service, makes it possible and affordable, to discover up to 12 carefully selected scents per year from exclusive perfume houses in a convenient 8 ml size,” it added.
Sniph co-founder and CEO Lisa Kjellqvist said its debut at the Knightsbridge store, which is a major tourist destination in central London, should help it “get closer to our members and shoppers.” She added that “the whole process of discovering and buying new perfumes can be quite time-consuming, difficult and expensive. We want to remove these barriers and show people how fun and accessible it can really be.”
As mentioned, Sniph hasn’t had a physical stores presence until now, having launched in 2016 as an online-only service. It will have a counter in Harvey Nichols until October 3.
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