Snapchat to open first European Spectacles store in East London

Tech company Snapchat has unveiled its first European store selling Spectacles in the East London hipster hub Boxpark Shoreditch.


Launched on Saturday 11 November, the pop-up store acts as an interactive space for consumers to come and try out Snapchat’s smart glasses. The first hardware ever designed by the social media app allows users to capture and store videos which can be later shared with friends via Snapchat.

Spectacles first became available in the UK earlier this year at Snapbot vending machines stationed across London. They are stocked in premium department stores including Harrods, John Lewis and Selfridges.

The store launch comes on the back of Snapchat’s admission last week that it has lost nearly $40 million due to unsold Spectacles. The company said it has just sold over 150,000 Spectacles since its launch in November 2016. 

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