×
538
Fashion Jobs
HAYS RECRUIMENT
Merchandising Manager - Growing Jewellery Brand
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
Advertisements

Smiley says Ellesse collaboration will be counter-culture celebration

Published
today Oct 10, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Smiley announced a few months ago that one of its brand collaborations for SS20 would be Ellesse and it shared further details of that this week with news that the capsule collection will offer staple styles for men and women “that fuse Ellesse’s sportswear designs with Smiley’s counter-culture heritage.”


Smiley/Ellesse



The collection celebrates “each brand's history within music sub-cultures and their influence on the global party scenes to create a collection that utilises traditional bold colourways synonymous with decades of youth culture,” we’re told.

It mixes the colourful approach and “track-ready tailoring” of Ellesse heritage, “re-energised with innovative fabrics, colours, and silhouettes that nod to the vibrant spirit of Smiley.”

In practice, that means a range of fabrics such as reflective 4M, PVC and mesh are introduced throughout the collection, while a colour palette of hot pink, sunshine yellow, orange, white and black are highlighted accents across tracksuits, boob tubes and cycling shorts.

There are 21 pieces for women and a smaller capsule collection for men with hero pieces including a transparent poncho, iridescent shell suit and a range of co-ords for both sexes. Accessories include belt bags, caps, and bucket hats. And the branding is all about a dual logo, which uses Ellesse’s ‘semi pala’ shape with the original Smiley face.

Smiley CEO Nicolas Loufrani said Ellesse is a “like-minded brand that shares our ethos for creativity and aims to put a smile back into the active sports market. Our teams have created a cool collection, that not only taps into both brands’ heritage, but also incorporates a range of technical fabrics and sporty styles that continues to strengthen Smiley’s position in the athleisure market.”

Copyright © 2020 FashionNetwork.com All rights reserved.