×
312
Fashion Jobs
MAJE
Supervisor - Selfridges, London
Permanent · LONDON
BURBERRY
CRM Manager
Permanent · LONDON
TOPSHOP TOPMAN
CRM Coordinator
Permanent · London
TOPSHOP TOPMAN
Senior Marketing Manager
Permanent · London
ARCADIA GROUP
SEO Manager
Permanent · LONDON
ARCADIA GROUP
Digital Logistics Manager
Permanent · London
NEXT RETAIL LTD
Buyer - Womenswear (12 Month Contract)
Permanent · ENDERBY
GUCCI LIMITED
Gucci Visual Merchandising Manager
Permanent · LONDON
NEXT RETAIL LTD
Warehouse Operative (Part Time Afternoons - 14.00 - 20.00)
Permanent · PONTEFRACT
TOSHI TECHNOLOGIES LTD
London Experience And Operations Manager
Permanent · LONDON
TJX CORPORATE
Information Technology Graduate (2021)
Permanent · WATFORD
SHISEIDO
UK Supply Planner
Permanent · LONDON
NEXT RETAIL LTD
Loss Prevention Officer - Preston 721
Permanent · WALTON-LE-DALE
SHISEIDO
Bareminerals Account Manager - Hoopers, Wilmslow (Maternity Cover) (37.5)
Permanent · Manchester
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
SHISEIDO
Account Manager - Debenhams
Permanent · BURY SAINT EDMUNDS
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
SHISEIDO
Shisiedo Group Fragrance Account Manager - John Lewis, Brent Cross (22.5)
Permanent · London
VICTORIA'S SECRET
Seasonal Associate-Bluewater Victoria's Secret Pink
Fixed-term · Greenhithe
THE KOOPLES
Supervisor - London
Permanent · LONDON
THE KOOPLES
Sales Assistant Zero Hours Birmingham
Permanent · BIRMINGHAM
THE KOOPLES
Sales Assistant Zero Hours Manchester
Permanent · MANCHESTER

Smiley adds new collaborators for SS20, Ellesse and Eastpak join roster

Published
Aug 27, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

With the licensing industry continuing to ride high on a series of upscale fashion collaborations, The Smiley Company is on something of a roll and next season it will be leveraging its “counter culture iconicity, creative values and positive marketing message” with a number of new collabs.


The new Ellesse x Smiley products



Particularly important for SS20 will be debut collaborations with Eastpak, ElevenParis, Ellesse and De-Kryptic, alongside a number of existing collaborator brands offering new collections such as Lee Jeans, Chinatown Market, Kuwala, Bricktown, Learn to Forget, JCorp, and Daydreamer.

The companies showed most of these collections at the Magic, Agenda and Liberty tradeshows in Las Vegas this month with the firm’s VP of International Sales, Barth Montarello, saying SS20 is the first season in which so many of its fashion partners are launching new dedicated capsule collections.

Of the new collabs, the Ellesse collection will comprise a “track-ready line [that] taps into Ellesse’s sports heritage, but gets re-energised through the use of innovative fabrics and street-ready silhouettes.”

The Eleven Paris offer for women will include jersey tees that feature the original Smiley icon, while the Eastpak product sees a selection of Eastpak X Smiley streetwear-themed graphics launching across a collection of backpacks, mini bags and wheeled luggage. 

The De-Kry[tic collab, which the company first announced several months ago, comes as Smiley “continues to find ways to engage with Gen Z”. It includes a range of Augmented Reality apparel and accessories for SmileyWorld. The pieces include “3D animations, rich sound effects, and the ability to create sharable content across all social platforms” via a series of tees, crewnecks, hoodies, backpacks, bags and collectable boxes for boys and girls aged 8-18.

Copyright © 2020 FashionNetwork.com All rights reserved.