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Published
Feb 18, 2019
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Sloggi opens UK store at Boxpark Shoreditch

Published
Feb 18, 2019

Sloggi, the underwear brand, has opened its first UK retail store at the Boxpark pop-up mall in Shoreditch.


Sloggi


Available for six months, the pop-up is described as a “landmark opening” for the popular brief brand, joining a host of other directional labels in a popular East London destination.

The pop-up store uses bright colours and neon shelving units to express the label’s free-spirited philosophy. The opening coincides with London Fashion Week, of which S by Sloggi recently became an official sponsor.

Founded in 1979, Sloggi is part of Triumph International, and it specialises on underwear for men and women. The Boxpark Shoreditch store will be stocking a selection of the brand’s lines, including some of its most popular products.

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