Nigel TAYLOR
Oct 27, 2021
Slater Menswear links with Samaritans for mental health initiative
Nigel TAYLOR
Oct 27, 2021
Slater Menswear has linked with suicide prevention charity Samaritans to raise awareness surrounding men’s mental health.
They’ve produced a one-off YouTube episode 'Inside Men’s Minds' ahead of the annual Movember event that campaigns to change the face of men's health.
The episode was recorded in the wake that last month news that the UK saw its highest number of mental health referrals in the last two years.
The move comes as more and more fashion companies get involved in ‘doing good’ and more and more consumers expect the stores and brands they patronise to do just that.
The content sees six men from varying backgrounds discuss the topics that impact males the most, according to Samaritans: workplace stress, money, relationships and loneliness.
It’s hosted by the menswear brand’s marketing manager Jonny Rose while Samaritans representative Matthew Gray also joins the conversation to provide informed advice and insight on behalf of the charity.
“As a brand, with predominantly a male audience and many males working within our industry, we’re conscious that men are experiencing growing problems with mental wellbeing and not seeking help or speaking out about it…” said Rose.
“We wanted to send the message to men everywhere that it’s healthy to talk about your problems and your feelings by putting the spotlight on real stories from real people. It was truly moving that these men shared some of the raw and life-changing moments from their lives, and we hope that this can help to keep the conversation of men’s mental health at the forefront of people’s minds.”
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