Skechers opens flagship store in Ireland

By

Jennifer Braun

Published
Dec 22, 2022

American footwear company Skechers has opened a flagship store on Dublin’s Grafton Street expanding its presence in Ireland. 

The new 929-square-meter flagship opens with Skechers’ extensive offering in one of the country’s most highly trafficked districts. In particular, it will carry Skechers’ assortment of shoes, coordinating apparel and accessories as well as a dedicated performance shop.

While the new destination mirrors the brand’s premier retail stores, it also aims to cater to the local style with a mix of mid-century modern design and state-of-the art technology including digital screens and colorful lightboxes. 

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“Millions of Ireland’s locals and tourists know and love Skechers’ renowned technologies, and Skechers is making it easier than ever to enjoy more comfort through its footwear and apparel,” said Peter Youell, managing director for Skechers in the UK and Ireland. 

“Through our ambassadors Jamie Redknapp and Myleene Klass and our beautiful product showcase, our head-to-toe offering is on full display at our new flagship store on Grafton Street—and its central location alongside esteemed international retailers will attract consumers of every age to the latest Skechers offers, from our Skechers Hands Free Slip-ins styles to our extensive performance, fashion, sport, casual and work and children’s collections.”

The new flagship joins a concept store on Henry Street and four other retail destinations in greater Dublin. To date, Skechers operates a total of 111 retail stores across Ireland and the UK.

"Skechers has an established network of stores across Great Britain and Ireland, and we continue to invest in key markets like this on our path to reach $10 billion in annual sales by 2026,” added David Weinberg, chief operating officer of Skechers. 

“This flagship destination adds dimension to our brand—building excitement and driving our comfort message home in a district that makes big impressions on consumers. We believe this new store’s an ideal centerpiece—ready to captivate and drive growth across Ireland and Northern Ireland as well as Europe.”