Skechers appoints Yolanda Macias to its board of directors

By

Jennifer Braun

Published
Apr 6, 2022

Skechers announced on Tuesday that Yolanda Macias has been appointed to its board of directors. 

Macias is chief content officer at Cinedigm Entertainment Group, which she first joined in 2013. In her role, she oversees global content acquisitions, in addition to digital and physical sales and marketing. Prior to Cinedigm, Macias held various positions at Gaiam Inc., Vivendi Entertainment, a division of Universal Music Group, DirecTV, Inc., Technicolor and The Walt Disney Company. 

Macias also serves on the board of directors and the executive committee of C5LA, which is a non-profit organization that helps under-resourced, high potential youth to enroll and to succeed in college. She equally serves on the advisory board for The Digital Entertainment Group’s Canon Club, which is dedicated to supporting women in entertainment and technology.

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"Skechers is the third largest athletic lifestyle brand in the world, a position achieved through our ability to design comfortable, innovative and stylish products, and deliver our offering where and how consumers desire it. Given the growing emphasis on the fast-changing world of digital commerce, we felt further expanding and diversifying our board of directors with a creative business leader would be an asset to our brand,” said Robert Greenberg, Skechers chief executive officer and chairman of the board. 

“Yolanda brings a new perspective, and we believe she will complement our current directors. We look forward to leveraging her experience as we execute our strategic plans, maintain our position as a competitive force in this industry and drive toward our goal of $10 billion in annual sales by 2026.”

Her appointment brings the total number of directors to eight, including five independent members, three of whom are women, appointed over the last three years. 

It includes Skechers founder, chairman and chief executive officer Robert Greenberg, Skechers president Michael Greenberg, Skechers chief operating officer David Weinberg, as well as independent members Katherine Blair, Morton Erlich, Zulema Garcia, Yolanda Macias, and Richard Siskind.