Situ Live, Lacoste, The Body Shop among Mapic Awards winners
On November 30, commercial real estate show Mapic staged the prize-giving ceremony for the Mapic Awards in the Palais des Festivals in Cannes, France. Twelve of the 110 award candidates were recognised, among them shopping malls, retail chains and independent stores. The prize for best retail concept went to Situ Live, an immersive showroom designed by property developer URW, opened in London in 2021. Situ Live enables visitors to test out in real life everyday appliances or products, such as fitness equipment, home appliances and video games.
In the food and beverage category, the award went to event format Manifesto Market, created in Prague, while French climbing wall chain Hapik won the best leisure concept award.
Among shopping centres, the Westfield Lyon Part-Dieu mall (developed by URW) won the most efficient shopping centre award, while the Landquart Fashion Outlet in Switzerland, operated by Via Outlets, was ranked first among brand outlet centres.
The renovation of Thailand’s The Mall Store (owned by the Mall Group) was recognised as the best new real estate project, while the prize for most successful urban regeneration project went to Warsaw Breweries (by Echo Investments), a former Warsaw brewery that has been redeveloped as private housing, offices, restaurants and more.
Among brands and retailers, beauty chain The Body Shop received the prize for the best sustainable initiative, having installed refilling stations for its products in many branches. French second-hand fashion chain Kiloshop received a special mention in this category.
Lacoste was recognised for the store concept it unveiled on the Champs-Elysées in Paris in May - a 1,600 square metre experiential flagship with interiors designed by French creative studio Cigüe -winning the best store design prize. Finally, the prize for the best omni-channel strategy went to the Carré d'Artistes international art gallery chain.
Mapic 2022 ended on December 1, reporting an attendance of 5,000 participants (including 1,600 brands) from 75 countries. Show organiser RX France noted “the growing importance of the Middle East and Asia, with a larger presence of professionals from Saudi Arabia, Kuwait and Uzbekistan.” Mapic 2022 was a mix of verve and austerity, after the pandemic affected the retail sector for more than two years.
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