Simply Be launches customer rewards programme

British size-inclusive brand Simply Be has launched a new rewards programme following major global rebranding efforts.


Simply Be

Owned by N Brown, the fashion retailer’s Perks scheme will offer customers style inspiration, discounts, prizes, exclusive giveaways and VIP invitations to exclusive events.

Shoppers who sign up to the loyalty programme will also receive freebies and benefit from the brand’s Perks partnership with Hotel Chocolate, Umberto Giannini, and Aromatherapy Associates.

The initiative is part of a major effort to breathe new life into the brand, which launched in the UK 1999. Last month, Simply Be announced a relaunched in the US, with a dedicated New York-based team, collections designed specifically for the North American consumer and US-specific campaigns.

The brand is also opening in Australia and South Africa later this year, building on a £100m investment in the customer offering, to ensure it is “the best it can be”.

Simply Be is one of N Brown’s largest brands alongside JD Williams and Jacamo. In the first quarter of the year, ended 6 January, Simply Be was described as N Brown’s “standout brand”, with revenues up 14.5% compared with the previous year.

The brand caters to an audience of women 18-35 in a range spanning US size 6-32.

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