×
6 954
Fashion Jobs
VIVIENNE WESTWOOD
PA to Creative Director
Permanent · LONDON
DR. MARTENS
eu HR Administrator - French And/or German Speaking
Permanent · LONDON
HARRODS
Cleaning Operative- Day or Night
Permanent · LONDON
HARRODS
Uniform Security Officer (Cctv Operator)
Permanent · LONDON
FLANNELS
Beauty Brand Manager - Pat Mcgarth
Permanent · BELFAST
HUGO BOSS UK LTD.
Sales Executive - Shoes & Accessories + Bodywear & Hosiery
Permanent ·
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Ecommerce Marketplace Manager Northern Hub
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
HUGO BOSS UK LTD.
Sales Executive Boss Menswear
Permanent ·
GANT
Brand Consultant - Full Time - Gant House of Fraser Manchester - mw/lw
Permanent · MANCHESTER
CANADA GOOSE
Security Ambassador, Full-Time
Permanent · MANCHESTER
NEXT
Delivery Coordinator - Northampton Outlet
Permanent · NORTHAMPTON
NEXT
Sales Manager - York Vangarde
Permanent · YORK
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · NEWCASTLE UPON TYNE
AVON
Indirect Procurement Junior Manager
Permanent · NORTHAMPTON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
HEAD OFFICE
Customer & Marketing Planning Manager – Technology
Permanent · LONDON
PRIMARK
Visual Merchandising Manager (Level 1)
Permanent · Cambridge
ALL SAINTS
Franchise Account Executive
Permanent · London
FRASERS GROUP
Warehouse Supervisor - Night Shift
Permanent · SHIREBROOK
Ads
Published
Jul 7, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Shopper priorities report: consumers want affordability, service and hygiene

Published
Jul 7, 2022

There are three ‘Cs’ UK consumers look for — '(low) cost, customer service and cleanliness’ — when they go shopping, according to Colliers' Midsummer Retail Report.


Photo: Pixabay


When asked what would influence consumers to spend at stores, affordability and customer service scored 13 times higher than any other considerations, according to the findings from YouGov which carried out the research for the property consultants.

Meanwhile cleanliness, clearly a legacy of the pandemic, is high on the list as it has now become an important aspect of the shopping experience.

Paul Matthews, co-head of Retail Strategy at Colliers said: "After more than two years of restrictions on how and where they shopped, UK shoppers have emerged with a new set of attitudes and priorities.

“Whilst the habits of mask wearing and social distancing are diminishing, there is clearly a new emphasis on cleanliness and this has ramifications for retailers and also the landlords of shopping centres and retail parks."

He added: “As the costs of living crisis bites, it's understandable that there is a new focus on affordability. This should be positive news for the UK's value and discount retailers in the shor -term, but also a call to action for all occupiers and landlords to reflect on their strategies and ensure that there are ongoing changes in consumer behaviours and expectations.”

The survey also makes it clear that if people are going to be coaxed away from online retailing and back to stores, they want excellent customer service. This may pose a challenge for retailers trying to manage their costs and struggling to find staff.

David Fox, co-head of Colliers' Retail team added: “Interestingly, the research shows that there is a growing trend for people to research products online but then purchase them in a store. It shows the importance of physical stores where people can see, feel and try products and to speak to someone about them face-to-face. This trend will only be encouraged as more retailers charge for returning items via couriers, but promote in-store returns and exchanges.”

The survey asked people about the importance of different channels when thinking about buying anything and looking at overall net importance (those who think it's important minus those who don't). The results revealed that researching online and buying in-store had a significantly higher net importance compared to browsing in store and buying online (37 vs. one per cent).

Copyright © 2022 FashionNetwork.com All rights reserved.