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Nov 7, 2019
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Shop Direct becomes employability partner of University of Liverpool

Nov 7, 2019

Shop Direct has announced a partnership with the University of Liverpool to develop tech and data talent.


The British fashion group said it will develop a joint programme of activity for students across STEM (science, technology, engineering and mathematics) other business-related subjects such as marketing and finance.

With three e-commerce sites and annual sales of £2 billion, Shop Direct is the UK’s largest pureplay digital retailer. 

In the past five years, the business has focused on transitioning from catalogue sales to an online-only retailer, and the shift has been underpinned by a significant investment in technology.

In particular, the Liverpool-based has dedicated significant resources to data science and digital analytics in order to make the customer journey more personalised and support decision-making.

Other leading initiatives have included the creation of a customer closeness team, which deals directly with customer queries to identify improvement opportunities. In the year ended 30 June, this innovation helped increase first contact resolution rate to 70% from 49%.

The partnership with University of Liverpool will involve working with academics to embed real world business projects into course modules. University students will also be offered internship opportunities and graduate roles at the clothing group.

“Gaining experience in the workplace and of real life business projects helps undergraduates to develop their employability skills and stand out when they enter the job market,” said Helen Miller, talent, culture and communications director at Shop Direct.
“We also want to show students that the North West is a hub for great tech and data careers, and specifically encourage more young women to apply for roles in these fields at businesses like Shop Direct.”

Emma Moore, director of careers and employability at the University of Liverpool, added: “It is fantastic to see so many of our students and graduates successfully securing roles within the business as a direct result of our collaboration.”

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