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Published
Jan 24, 2018
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Shoe brand Hotter steps up expansion drive with new EU website

Published
Jan 24, 2018

British footwear company Hotter is looking to reach new customers in Europe as part of its global expansion plans.


Hotter


The brand has recently launched a new, English language online store which lets European consumers pay in euros. The site sells Hotter’s range of comfortable shoes for men and women over 50, including Gore-Tex designs and the Hotter Originals collection.

The launch follows the appointment of new wholesale partners in the US, Austria and Hong Kong over the past few months.

Sara Prowse, chief executive of the brand, said: “International markets for online footwear retailers are buoyant. With the Euro being the second largest currency globally, and ecommerce representing our largest growth opportunity, this website is both a logical step and a strategically important foundation for our globalisation growth plans.

“Over the past few years we have launched our successful direct model into the US and introduced a website into Germany which have both delivered results and learnings we intend to capitalise upon.”

Founded in 1959, the business has more than 80 stores across the UK, and employs over 1,200 people. Its factory in Lancashire produced a record 2.2 million pairs of shoes last year, including boots, trainers and sandals.

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