×
437
Fashion Jobs
MAJE
Supervisor - Selfridges, London
Permanent · LONDON
HARRODS
Technogym -Wellness Consultant
Permanent · LONDON
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
Advertisements

Shiseido launches personalised skincare brand Optune

Published
today Jul 1, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

After a beta preview earlier this year, Shiseido is rolling out a personalised skincare service that includes an at-home skin analyser and product dispenser in Japan this month.


Optune has launched in Japan for 10,000 yen a month - Shiseido


‘Optune’ is the name of the Japanese cosmetics giant’s latest innovation, which aims to provide women with a skincare collection that is tailored to their needs and other factors such as weather conditions.

For the first time ever, Shiseido is dipping its toes into service-based model. But this is not a small project: in fact, the beauty brand has developed 80,000 different combinations of five serums and lotions to deliver personalised formulas.

For 10,000 yen ($92) a month, subscribers will be able to use a dedicated app to get a skin analysis by taking a photo. This information, coupled with input provided by the user such as menstrual cycle and mood and external factors including air quality and humidity, will be used to determine the appropriate skincare for the day.

The service also includes a dispenser, which receives the data from the app and delivers the required formula.

Shiseido said the app was also able to detect sleep rhythms.

The Japanese group has been ploughing significant resources into its research operations in a bid to come up with innovative new products for skincare fans. It explained that the new service responds to the growing number of women who just don’t have time to spend on guessing which products will work for their skin.

L’Oreal recently launched an AI-powered digital skin diagnostic to deliver tailor-made skincare suggestions, but Shiseido’s Optune goes a step further by hyper-personalising the system and taking into account external conditions.

Optune will be available in Japan from 1 July, with a wider rollout being considered depending on its success.

Copyright © 2019 FashionNetwork.com All rights reserved.