Seven Dials start-up winner Kati Kaia opens pop-up store
London-centric property giant Shaftesbury has announced wellbeing brand Kati Kaia has opened a five-month pop up store in its successful Seven Dials region of Covent Garden.
Kati Kaia, which was the final winner of the ‘Start Up with Seven Dials’ incubator initiative, has opened on Shorts Gardens until June.
Named after its founder, Kati Kaia is an “inspiring, specialist wellbeing brand” that offers a wide variety of products, including abstract and expressionist hand-painted artworks “to inspire and energise”.
The brand has also partnered with Rainforest Trust UK to work with grassroots organisations around the world, striving to protect biodiversity and natural habitats.
Samantha Bain-Mollison, Retail Director at Shaftesbury, said: “Having launched this initiative post-pandemic to support independent brands, Kati Kaia’s creative, eco-conscious and inspiring products stood out and her brand ethos is also reflective of our own at Shaftesbury. Kati is a fantastic ambassador for Seven Dials and a great addition to the community.”
Kaia added: “Seven Dials has given us a fantastic opportunity to grow our brand awareness in a debut store. The location is perfect alongside such creative and inspiring UK and global names from fashion and beauty.”
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