×
1 278
Fashion Jobs
ESTÉE LAUDER
Tom Ford - Business Manager - Selfridges, Birmingham - 37.5 Hours - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Marketing Executive, Tom Ford Beauty, Kilian, Darphin And le Labo - Travel Retail Emea (Based London)
Permanent · London
ESTÉE LAUDER
Corporate Account Executive, Lagardere, Dfs, Inflight And Aquatic - Travel Retail Emea (Based London)
Permanent · London
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
ESTÉE LAUDER
Mac - Area Sales And Education Manager - London - Maternity Cover
Permanent · London
RALPH LAUREN
Operations Manager - Gretna
Permanent · Gretna
LUXURY RECRUIT
Head of Digital - Luxury
Permanent · LONDON
LUXURY RECRUIT
Brand Director - Luxury
Permanent · LONDON
LEVI'S
Mobile App Trading & Operations Manager
Permanent · London
BLACK PR
Sales Account Manager
Permanent · LONDON BOROUGH OF HACKNEY
Translated by
Nicola Mira
Published
Jan 14, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sergio Rossi puts influencer Evangelie Smyrniotaki in charge of brand image

Translated by
Nicola Mira
Published
Jan 14, 2022

Sergio Rossi, acquired last June by China-based Lanvin Group (formerly Fosun Fashion Group), is implementing a new brand strategy. The Italian luxury footwear label is pushing ahead with its digital transformation, and has turned to Greek influencer Evangelie Smyrniotaki, appointing her creative director. Smyrniotaki, who is in her thirties, has over 400,000 Instagram followers, and founded the Style Heroine blog in 2011. Over the years, the blog has become a popular online magazine, renowned for its sophisticated style and fashion advice.


Evangelie Smyrniotaki - Sergio Rossi


In her new role, Smyrniotaki “will drive [Sergio Rossi’s] brand image, in particular she will take charge of advertising campaigns, content creation, styling and creativity,” said Sergio Rossi in a press release. The design of the label’s collections will continue to be supervised by Sergio Rossi’s in-house creative studio.

“I believe that her refined aesthetics and knowledge of the footwear and digital media industries will add great value to the label. Brand communication has changed considerably in recent years, and Evangelie is the kind of new professional profile the industry needs,” said Managing Director Riccardo Sciutto.

“Nowadays, brands need to increase their level of empathy with customers through new communication tools, and I am sure that creative brand management can be consistent with the needs of the community,” said Sciutto, who is also hoping to boost Sergio Rossi's social media presence.

The Athens-based influencer will design an Evangelie Smyrniotaki x Sergio Rossi capsule collection, which will be unveiled at the womenswear fashion week in Milan in February.

“I have long been an admirer of Sergio Rossi, and I firmly believe that the label, supported today by Lanvin Group, is just beginning to fulfil its potential,” said Smyrniotaki.

Copyright © 2022 FashionNetwork.com All rights reserved.