Sergio Ramos is Mizuno’s new ambassador
The Japanese sporting goods brand collaborates with the Paris Saint-Germain defender. Sergio Ramos is officially Mizuno’s newest ambassador, a partnership through which the former Real Madrid player will wear and promote the company's products.
The Andalusian will wear the Morelia Neo III β Japan soccer boots on the field. Inspired by the Japanese "Kaizen" concept (or drive for continuous improvement), the pair is a redesigned version of the Morelia Neo model launched in 2011, which itself was a modern interpretation of their iconic Morelia sneaker created in 1985. Manufactured in Japan and made with premium kangaroo leather and synthetic mesh upper, the shoes are now available on Mizuno's website for a price of €300. The athlete will also wear the brand's main footwear and apparel products.
"I am proud to be the new ambassador of Mizuno, a Japanese sports brand with such a rich history in soccer," said the Spanish athlete, mentioning how he would wear the shoes in his childhood. "When I recently tried on my new Mizuno shoes, they instantly reminded me of my youth. They are simply quality, in terms of feel, lightness and fit," said the PSG player, who will face Real Madrid in the Champions League round of 16 on Tuesday, February 15.
Mitsuhiro Okamoto, President of Mizuno EMEA, said: "As a brand, Mizuno's philosophy is to motivate and support athletes in their journey towards their goals, regardless of their level. With Sergio, we have signed a partnership agreement that not only reflects our brand values, but also helps to encourage everyone to excel in their sport.”
Ramos is no stranger to collaborations with brands, both individually and as a team. Recently, his current team joined forces with the LVMH group's luxury brand Dior. As a result of this partnership, Kim Jones designed PSG's off-field uniforms, while on the field all the players wear kits from Jordan, the brand controlled by the Nike group.
Similarly, it is not the first time that the Japanese firm has signed a footballer as an ambassador. In 2018, it announced its collaboration with fellow Spaniard Fernando Torres, now retired but who at the time was competing in the Japanese league with the Sagan Tosu club.
Founded in 1906 by Rihachi Mizuno, the sportswear brand is a leader in the Japanese market and is present in more than 60 countries around the world. Headquartered in Osaka, the company saw sales increase by 1% in the first nine months of its current financial year, between April and December 2020, to 124.9 billion yen (€949 million). Sales were particularly boosted by its golf products.
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