Seren and An Indian Summer open pop-ups in Chelsea

By

Barbara Santamaria

Published
Nov 28, 2019

Sloane Stanley has announced the opening of two luxury fashion pop-ups in London’s affluent Chelsea district.

Opening in time for Christmas, London-based fashion retailer Seren is making its UK retail debut at 279 Fulham Road, while artisan lifestyle brand An Indian Summer is returning to the King’s Road for its second pop-up this year.

Seren is a silk specialist which has amassed an enviable demographic of 25-40 year olds. Founded as an online brand in 2017, the company’s list of stockists includes Selfridges, Net-A-Porter, Fenwick and Farfetch.

The pop-up store will be available until Saturday 14 December.

“Choosing the right location for our first bricks-and-mortar store was crucial for raising brand awareness, and the unique mix of local and international visitors provide the ideal catchment for us paired with the allure of being in the centre of Chelsea,” said Lucia Dailey, adding that the store has received a great response from visitors so far.

Meanwhile, An Indian Summer is making its third pop-up appearance in Chelsea following two highly successful previous showings in the area. Known for its use of prints, natural fibres and handcrafted textiles, An Indian Summer’s collections are available on the King’s Road until Christmas.

Hannah Grievson, property director at Sloane Stanley said: “As a proactive landlord, we endorse innovative leasing strategies because sought after retailers such as Seren and An Indian Summer, enrich our estate. The chic and beautiful resort-wear offered by both retailers will appeal greatly to our travelling catchment, and strengthens our current fashion offering for all seasons and international escapades.”