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Published
May 21, 2019
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Seraphina pop-up returns to King's Road

Published
May 21, 2019

Luxury beachwear brand Seraphina is opening a pop-up on King’s Road in London for the 10th consecutive summer, underlining the continued success it has enjoyed in the prestigious Chelsea district.


Seraphina



Open until July 7, the pop-up showcases the label’s easy-to-wear resort collection, including garments made from Indian fabrics.

Fiona Hodges, founder of Seraphina, said: “It is brilliant to be back at our favourite pop-up location, on the King’s Road. From the vibrant and eclectic shoppers, to the fellow boutiques and quirky retailers, we always look forward to showcasing our collection [here] in the spring. Our success in the pop-up space was born within the Sloane Stanley estate and we are very grateful for the opportunity to continue our seasonal pop-up in this attractive destination, for all these years.”

Hannah Grievson, property director at Sloane Stanley, highlighted the firm's approach to short-term leases which mean it adds plenty of seasonal interest to its properties.

Also opened on the King’s Road is An Indian Summer, an artisan clothing and lifestyle brand which has returned to the estate after its debut pop-up last year, and will be there until June 10. It's offering resort wear, loungewear and casualwear in eclectic prints, natural fibres and handcrafted textiles.

“The two returning brands reflect the continued positive results from our offer for brands to use the King’s Road as a creative platform for innovative concepts,” Grievson continued.

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