Sephora to launch 2nd gen of Kora Organics by Miranda Kerr

By

Cassidy Mantor

Published
May 22, 2017

Supermodel Miranda Kerr has partnered with Sephora for a global launch of her organic skincare collection, Kora Organics Noni Glow Collection.

The four piece collection includes face oil, body oil, an ingestible fruit flavored skin food and an aromatherapy oil. Price points range from $48 for 10ml of aromatherapy oil to $68 for 30ml of face oil.

The key ingredient in the collection is noni fruit extract which contains over 100 vitamins, minerals and antioxidants that encourage rejuvenation. This 2017 launch follows up an initial limited offering in 2013 through Net-a-Porter who continues to carry the brand.

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For the second generation of Kora Organics, Kerr worked with a team of microbiology, aromatherapy and organic chemistry experts to develop the fully Ecocert/Cosmos certified line.

Kerr is also a certified health coach and believes in a holistic approach to nutrition for skincare maintenance. To that end, all four skus in the collection are also infused with rose quartz which is used as a healing crystal believed to boost love and acceptance for oneself and others.

Kerr said of her inspiration, "Having my products certified is so important to me so that you know exactly what you're putting onto your skin; because what you put on your skin soaks directly into your bloodstream.  I designed a range of products that collectively have a positive influence on the mind, body and skin."

Kora Organics is now available online through the brand's ecommerce site as well as online through Sephora and Net-a-Porter. The collection will also launch in Australian department store David Jones this July.

The initial four products will launch at all Sephora stores globally. An additional eleven products are slated to roll out in September of this year.