×
2 315
Fashion Jobs
BOOHOO GROUP
Commercial Finance Analyst
Permanent · MANCHESTER
REISS
Marketing Manager
Permanent · LONDON
ESTEE LAUDER
The Estée Lauder Companies - HR Partner, Retail - Maternity Cover
Permanent · London
HEAD OFFICE
Various CRM Roles Within John Lewis Financial Services
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen CRM Campaign Manager
Permanent · LONDON
BOOHOOMAN
CRM Assistant
Permanent · MANCHESTER
JOHN LEWIS
Loss Prevention Partner
Permanent · BRISTOL
JOHN LEWIS
Loss Prevention Partner
Permanent · EXETER
JOHN LEWIS
Loss Prevention Partner
Permanent ·
LRM GOODS
Marketing Manager
Permanent · GUILDFORD
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cambridge - 21 Hours - Part Time - Permanent
Permanent · Cambridge
ESTEE LAUDER
Clinique - Consultant - Boots, Horsham - 13 Hours - Part Time, Permanent
Permanent · Horsham
ESTEE LAUDER
Clinique - Consultant - Boots, Crawley - 13 Hours - Part Time, Permanent
Permanent · Crawley
ESTEE LAUDER
Clinique - Consultant - Boots, Oxford Street - 22.5 Hours - Part Time, Permanent
Permanent · London
ESTEE LAUDER
Clinique - Consultant - Boots-Hampton, Peterborough - 11 Hours - Part Time, Permanent
Permanent · Peterborough
ESTEE LAUDER
Clinique - Consultant - Heathrow, Terminal 4 - 18 Hours / 3 Days - Part-Time, Permanent
Permanent · Longford
ESTEE LAUDER
Clinique - Consultant - Boots, Ballymena - 9.5 Hours / Week - Part Time, Permanent
Permanent · Ballymena
ESTEE LAUDER
Mac Cosmetics -Media And Advertising Manager
Permanent · London
ESTEE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTEE LAUDER
Clinique - Consultant - Marks & Spencer – Manchester, Handforth - 15 Hours / 3 Days, Part-Time, Permanent
Permanent · Manchester
Ads
Translated by
Erin Floyd
Published
May 4, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Semir: Who is the Chinese group readying a Kidiliz takeover?

Translated by
Erin Floyd
Published
May 4, 2018

Chinese apparel group Semir, which is now readying its acquisition of Kidliz, may still be relatively unknown in France, but it's a heavyweight at home in China with a solid portfolio of womenswear, menswear and childrenswear labels. Founded in 1996 by billionaire entrepreneur Qiu Guanghe and listed on the Shenzhen Stock Exchange since 2011, the family-owned group, worth an estimated 3.9 billion euros, is best-known for its eponymous private label, targeted at the 16-30 age range, and for Balabala, for the 0-14 age range. In 2017, the company recorded a turnover of 1.6 billion euros, of which 52.5% was from its childrenswear, which saw growth of 26.4 percent.



Photo: Balabala - Semir


Semir is stepping up its efforts in the Chinese childrenswear market, which is valued at 20 billion euros, a figure set to double by 2025 thanks to the easing of China's one-child policy. After signing a license agreement in March with American group The Children's Place, the acquisition of Catimini- and Absorba-parent company Kidiliz should enable the group to respond to the growing demand for premium childrenswear brands in China. Its flagship label Balabala, distributed at almost 4,000 points of sale in the country and touted as the market leader, has a mid-range positioning.

The deal with Kidiliz will also allow the group to reach to reach a combined revenue of 2 billion euros, therefore becoming the "number two company worldwide dedicated to childrenswear," according to a press release, nevertheless lagging the 2.8 billion euros in sales of American group, Carter's Inc.

Semir, which also distributes Korean womenswear label It Michaa and German brand Marc O'Polo in China and its satellites, has 8,000 monobrand stores.


Sarah Ahssen and Tong Wu

Copyright © 2022 FashionNetwork.com All rights reserved.