×
2 829
Fashion Jobs
SELFRIDGES
Lead Tech Business Analyst - Customer And Omnichannel
Permanent · LONDON
SELFRIDGES
Senior Tech Business Analyst - Customer And Omnichannel
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Selfridges, London - 22.5 Hours/Week - Part Time, Permanent
Permanent · Londres
BOOHOO GROUP
Warehouse Operative - Any 5 in 7, 06:00 - 14:00
Permanent · CRICK
BOOHOO GROUP
Warehouse Operative - Boohoo Group (Pretty Little Thing)
Permanent · SHEFFIELD
AESOP
Retail Consultant | Full Time | Aesop Northcote Road, London
Permanent · London
AESOP
Retail Consultant | Part Time | Aesop Northcote Road, London
Permanent · London
AESOP
Retail Consultant | Full Time | Aesop Richmond, London
Permanent · Richmond
AESOP
Retail Consultant | Part Time | Aesop Richmond, London
Permanent · Richmond
SELFRIDGES
Learning & Development Manager – Digital Learning
Permanent · LONDON
DEBENHAMS
CRM Assistant
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
HARRODS
Beverage Supply Assistant Manager
Permanent · LONDON
HARRODS
Buyers Clerk - Non Fashion Buying
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner – Various London Branches
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · KINGSTON UPON THAMES
HEAD OFFICE
Senior Compliance Officer – fs
Permanent · LONDON
HEAD OFFICE
SEO Copywriter, Financial Services
Permanent · LONDON
BOOHOO GROUP
Lead Product Manager
Permanent · MANCHESTER
HARRODS
Retail Operations Assistant Manager
Permanent · LONDON
VF INTERNATIONAL
Warehouse Team Manager
Permanent · COALVILLE
FOUR SEASONS RECRUITMENT
Fabric Buyer &Amp; Developer
Permanent · LONDON
Published
Jun 7, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Self-Portrait launches first bags collection, campaign stars Naomi Campbell

Published
Jun 7, 2022

Self-Portrait has entered the high-margin accessories sector with its first bags collection and the brand is continuing its tradition of signing up big names to front its marketing campaigns with Naomi Campbell starring.


Self-Portrait



The company said that founder and creative director Han Chong has collaborated with Renell Medrano, Haley Wollens and Campbell “to pay homage to the 90's — an era which continually influences and inspires the brand — to bring the attitude and sensibility of Self-Portrait's debut collection of bags to life”.

The bags were “inspired by the ease and freedom associated with the Self-Portrait brand” and come in two styles — the Bow Mini and the Bow Micro.

Han Chong said: “When thinking about how to launch the Bow Bag, I was feeling quite nostalgic and reflective of the past and kept being drawn to the 90’s, an era when fashion was sweet yet tough, and heavily influenced by music. The origins for this campaign came from such a simple idea born out of a play on words with the name of our new bag. 

“There is only one person I knew would be able to fill the role of our lead for this video…Naomi defines not only the era we are paying tribute to through this project, but she represents everything the self-portrait woman stands for — she's strong, independent, provocative, and always authentically herself.”

The campaign is dubbed The Bow Is Mine and includes seven images, multiple short vignettes and a 60-second film.

Rooted in the mood of an inspirational time in fashion and creative cultural history”, the video is set to the original 90's hit record The Boy Is Mine by Brandy & Monica.

Directed and captured by Renell Medrano, Naomi Campbell “takes on the confident and provocative leading role, alongside her Bow Bag”.

Shot in a private house in London across a series of rooms, the film presents “a sequence of imagined telephone conversations with only one thing known for certain: the Bow is hers”.

Styled by Haley Wollens, Campbell wears pieces from Self-Portrait's upcoming AW22 collection.

Copyright © 2022 FashionNetwork.com All rights reserved.