Selena Gomez teases Puma collection with new sneaker
today Sep 25, 2018
The singer and actress has teamed up with the sportswear giant on the ‘Defy x SG,' the first piece from her upcoming collaboration with the label, which is set to launch this winter.
Featuring a shiny textured knitted upper and elegant gray hues, the women's shoe has been designed for both the gym and the street, and comes with ‘Profoam' cushioning and a high rebound.
"To see the final product of something that you've worked on is a surreal feeling," Gomez said in a statement. "I'm so happy that people will be able to wear something I've designed, I hope everyone will love it as much as I do."
The move is the latest milestone in the year-long working relationship between Puma and Gomez, who was first unveiled as a brand ambassador back in 2017. To mark the occasion, Puma is donating $100,000 to the "Selena Gomez Fund for Lupus Research," which helps support lupus research at the University of Southern California.
Gomez is on something of a roll in terms of fashion design -- the star dropped her long-awaited collection for the heritage brand Coach last month, ahead of New York Fashion Week.
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