×
2 361
Fashion Jobs
JOHN LEWIS
Loss Prevention Partner
Permanent · OXFORD
MULBERRY
Warehouse Supervisor
Permanent · HAMBURG
VIVIENNE WESTWOOD
E-Commerce Studio Operations Manager
Permanent ·
BOOHOOMAN
Buying Admin Assistant - Menswear
Permanent · MANCHESTER
BOOHOO GROUP
Grc Analyst
Permanent · LONDON
BOOHOO
Buying Admin Assistant
Permanent · MANCHESTER
BOOHOO
Buyer
Permanent · MANCHESTER
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots-Liverpool Street, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots-Handforth Dean, Wilmslow - 15 Hours / Week - Part Time, Permanent
Permanent · Wilmslow
ESTÉE LAUDER
Clinique - Consultant - Bentalls, Kingston- 21.5 Hours / 3 Days / Week - Part Time, Permanent
Permanent · Kingston upon Thames
ESTÉE LAUDER
la Mer - Business Manager - Flannels, Meadowhall - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Sheffield
ESTÉE LAUDER
Clinique - Consultant - Boots - Cribbs Causeway, Bristol - 17.5 Hours / 3 Days - Part Time, Permanent
Permanent · Bristol
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots, Warrington - 17 Hours - Part Time, Permanent
Permanent · Warrington
ESTÉE LAUDER
The Estée Lauder Companies - IT Service Desk Manager UK
Permanent · Fareham
ESTÉE LAUDER
Clinique - Consultant - Boots, Bishops Stortford - 7.5 Hours - Part Time, Permanent
Permanent · Bishop's Stortford
JOHN LEWIS
Contract Sales Manager
Permanent · DARWEN
PUMA
Cobra Puma Golf - Sales Support Coordinator
Permanent · Castleford
JOHN LEWIS
Loss Prevention Partner
Permanent · LEICESTER
HEAD OFFICE
Team Manager/Chef Victoria Head Office
Permanent · LONDON
Ads
Published
Dec 22, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sean 'Diddy' Combs takes back control of Sean John brand

Published
Dec 22, 2021

Rapper, producer and entrepreneur Sean “Diddy” Comb reclaimed ownership of Sean John, the lifestyle brand he founded in the late 90s, with a $7.55 million bid at a bankruptcy auction held by Global Brands Group (GBG) on Tuesday.


Combs launched the Sean John brand in 1998 - Photo: DFree / Shutterstock.com

 
According to court documents, Combs, whose bid was made via SLC Fashion LLC, beat out other bidders including United Ventures to take back control of his brand at a time when the noughties stylings it is synonymous with are seeing a revival. The transaction is set to be considered for approval by a federal bankruptcy judge on Wednesday.
 
“I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced Hip Hop to high-fashion on a global scale,” Combs said in a statement cited by Billboard. “Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy.”

Combs sold a 90% stake in Sean John to GBG in 2016, claiming that the partnership would help the brand reach millennial customers more effectively.
 
The relationship has since deteriorated, though, with Combs ultimately hitting GBG with two lawsuits earlier this year. One accused the company of “false endorsement, misappropriation of likeness and violating [Combs’] publicity rights” in relation to the launch of a womenswear collaboration between UK-based fashion retailer Missguided and Sean John. The other concerned the use of the “Vote or Die” trademark. On both occasions, Combs seemed to take issue with GBG suggesting that he had endorsed or been involved in projects that he had had no part in.
 
In the end, these suits were dropped when, struggling with the effects of the Covid-19 pandemic, GBG’s U.S. unit filed for Chapter 11 bankruptcy this summer.

Copyright © 2022 FashionNetwork.com All rights reserved.