Scotch & Soda taps Looney Tunes for collaboration

By

Benjamin Fitzgerald

Published
Jan 4, 2023

Dutch fashion brand Scotch & Soda has tapped Warner Bros. Discovery Global Consumer Products for the launch of a Bugs Bunny-inspired apparel collaboration for men, women and kids for spring 2023.

The Amsterdam-based Scotch & Soda said the new collection features Looney Tunes' iconic Bugs Bunny, whose "quick wit and carefree personality...perfectly channels the ethos of Scotch & Soda, based on the free spirit of Amsterdam," according to a press release.

Key pieces include unisex styles for adults such as the varsity jacket printed with Bugs Bunny on the front and the back, finished with the letter 'S' and Looney Tunes’ “That’s All Folks” on the chest. Another piece is the Spirit, a loose tapered jean style, made with 100% organic cotton and finished with hand-stitched details, designed to be worn by men or women alike.

The capsule also includes printed t-shirts, sweatshirts, jumpers and accessories. “Good vibes” is printed across a sweatshirt and t-shirt.

For girls, the graphic capsule features everyday pieces in organic cotton, such as a sweat dress, sweatshirt and tie-dye t-shirt. Styles for boys include a short-sleeved shirt and an organic cotton t-shirt. Additionally, the capsule offers a unisex hoodie and matching sweatpants.

The Scotch & Soda X Looney Tunes capsule will be available in Scotch & Soda’s stores and online, as well as through a selection of wholesalers.