Scoop unveils AW20 campaign supporting wildlife conservation project

By

Barbara Santamaria

Published
Jan 14, 2020

Premium contemporary womenswear trade show Scoop has unveiled this season’s colourful campaign, created by Ratti S.p.A. Como in support of internationally renowned animal conservation charity The Aspinall Foundation.

The campaign image aims to support The Aspinall Foundation’s mission to halt the extinction of rare and endangered animals by celebrating the vibrancy of India’s wildlife. 

Featuring a highly decorated Asiatic elephant, a Royal Bengal tiger, and other animals, the artwork will appear throughout the upcoming February show on posters, show bags, catalogues and Scoop scarves.

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This season will see Scoop swap its usual home at the Saatchi Gallery for the Old Billingsgate Market in the City, but art will continue to be a key element of the show. Ibizan artist Oliver Merlin has been invited to install an exhibition of his latest work, and one of his paintings will be auctioned off with proceeds going to The Aspinall Foundation.

“This season’s residence at Old Billingsgate is exciting and inspiring. Not only will we create a dazzling backdrop for the season’s new designer collections with the flamboyant and colourful elephant design, we have the opportunity to introduce visitors to one of my favourite contemporary artists, Oliver Merlin – all while supporting The Aspinall Foundation and their fabulous conservation work,” said Karen Radley, founder and managing director of Scoop.

Jane Michotte, director of fundraising at The Aspinall Foundation added: “We are absolutely delighted that Karen Radley and Scoop are supporting The Aspinall Foundation at the next show and welcome the opportunity to raise awareness of our commitment to conservation.”

Renowned for its art links and contemporary edit, Scoop welcomes buyers from premium department stores from across the globe including Harvey Nichols, Brown Thomas, John Lewis, Voisins, Galeries Lafayette, Beymen and Le Bon Marche.

The show is also popular with independent boutiques such as Aria Boutique, Found, Iris Fashion, Jules B, and Sue Parkinson.

The AW20 edition of Scoop opens at  Old Billingsgate Market in London on 9-11 February.