Savage X Fenty launches loungewear with Dove Cameron, Jordan Alexander

By

Jennifer Braun

Published
Sep 1, 2022

Rihanna's Savage x Fenty line is expanding into loungewear with the launch of a new campaign starring singer and actress Dove Cameron, and Gossip Girl star Jordan Alexander. 

Launching September 8, exclusively at savagex.com, the collection is centered around elevated everyday basics and includes items like hoodies, cuffed joggers, baby tees, onesies, legging sets, and more.

The collection is expected to be a step above its previously sold lounge-adjacent pieces such as pajamas, leggings, teddies. Items are priced between $24.95 and $74.95, with sizing from XXS to 4X. 

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"At the core, Savage X Fenty is about feeling sexy and confident. The lounge collection is giving all of that with a chill, laidback twist," Rihanna said in a statement. "I wanted to bring comfort and realness to everyday pieces that can be styled in whatever way lets you do you." 

In the new campaign, ambassadors Dove Cameron and Jordan Alexander, model the collection alongside models Simi, Cole, Shi and Jjanga.

"Sexy is exactly who you are, as you are. Seeing how fearlessly Rihanna pursues the celebration of individuality with Savage X Fenty gives me so much courage and inspiration to accept every part of myself and my life. There is no blueprint for my body or my life, I get to make that for myself, I don't need to be like anyone else,” said Alexander in a news statement. 

"It's been such an honor working with the iconic Savage X Fenty, a brand that focuses on celebrating inclusivity and individuality. This new collection is so lush and so fresh, perfect for the everyday elevation I need to be the best version of myself,” added Cameron.