×
544
Fashion Jobs
STEPHANIE JACKSON RECRUITMENT.
Beauty Account Manager
Permanent · LONDON
RETAIL CONSEIL PARIS
Region HR Manager, UK + Scandinavia, Luxury Fashion
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Art Consultant
Permanent · LONDON
LIBERTY LTD
Sales Coach - Fashion
Permanent · LONDON
HAYS RECRUIMENT
Merchandising Manager - Growing Jewellery Brand
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
Advertisements

Sandro is latest big name to link with Farfetch for digital expansion

Published
today Jul 17, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

SMCP’s fast-expanding premium brand Sandro is linking up with luxury e-tail platform Farfetch with the former’s parent company describing the deal as “a new milestone” in its digital expansion. It’s an undeniably important distribution move for the premium label that will now have access to Farfetch’s 13 million clients a month globally.


Sandro



SMCP called Farfetch “the ideal partner to enable Sandro to address a wider, premium customer base through a customised platform,” adding that “through this new partnership, Sandro will reinforce its high-end positioning and enhance its worldwide visibility and awareness.”

Farfetch, which launched a decade ago by offering physical luxury retailers a space to sell their inventory online, has increasingly been forging direct relationships with brands in recent periods. It kicked off with a Burberry deal early last year, then launched a Balenciaga collab this January. Mulberry was added as a concession partner this spring, a Gucci collab following in late May. 

Meanwhile, Sandro has been opening physical stores internationally in recent periods but has also been heavily focused on digital and has been opening its own websites. Three months ago it also announced another landmark deal, with JD.com, which will massively enhance its visibility in the key Chinese (and wider Asian) market.

The company said the new Farfetch deal “marks a key achievement in the global rollout of SMCP’s successful digital strategy. It perfectly complements the group’s growing digital presence alongside the successful global deployment of its own websites, and further diversifies its digital sales channels, enabling the group to reach over 190 countries across the world.”

Sandro CEO Isabelle Allouch understandably said that “we are delighted with his new partnership,” and added that “we are convinced that having our products on Farfetch will contribute to Sandro’s digital expansion across the globe, positioning it as a high-end luxury brand and enhancing its worldwide visibility and awareness.”

Copyright © 2020 FashionNetwork.com All rights reserved.