Samsøe & Samsøe targets UK growth with debut store

By

Barbara Santamaria

Published
May 3, 2019

Danish fashion brand Samsøe & Samsøe is set to join the mix of international and directional brands in London’s Carnaby this summer.

Due to open in July at 47 Beak Street, the 1,076-square-foot store will be the brand’s UK flagship, showcasing its range of Nordic contemporary styles for the urban man and woman.

It will be part of a group of branded stores selling Samsøe & Samsøe ready-to-wear, shoes and accessories in Scandinavia, the Netherlands, Germany, and Finland.

“We are greatly committed to gaining a strong presence in the UK, as it is a core market for our further growth,” commented Peter Sextus, brand CEO. “Getting the stamp of approval from a global fashion capital and major shopping destination is pivotal for an emerging brand like Samsøe Samsøe.”

Also opening in the area are Parisian womenswear brand ba&sh, American outerwear brand Columbia Sportswear and French eyewear retailer Izipizi.

Addy Williams, senior retail portfolio manager at Shaftesbury, said: “Samsøe & Samsøe’s unique and recognisable Scandinavian aesthetic is a great addition to the fashion and lifestyle stores on Beak Street and in Carnaby.

“We are delighted that the brand has chosen the iconic destination for its first UK flagship store."