×
2 487
Fashion Jobs
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
Published
Jul 9, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Samantha Cameron's Cefinn makes maiden loss but sales are rising

Published
Jul 9, 2018

Samantha Cameron’s fashion label start-up Cefinn lost £561,795 in its first year, but the company said that its maiden set of results was better than expected.


Cefinn



The accounts were filed through Cefinn’s parent, Samantha Cameron Studio Ltd, at Companies House and showed very little detail as the business’s turnover is well below the level required to file more detailed information.

They give little clue as to how the brand might eventually fare with companies in start-up phases frequently being lossmaking for a number of years.

But the company reportedly also said that sales have doubled year-on-year in the latest quarter and the brand clearly has a good chance of making it through. It has heavyweight backers behind it and benefits from plenty of publicity due to Cameron’s high profile and impeccable fashion connections.

The wife of the former UK Prime Minister was previously creative director of luxury label Smythson and that company’s chairman, Mark Esiri, is one of her backers, along with Lord Feldman of Elstree.

The Cefinn label, which sells contemporary clothing at premium prices (dresses retail for around £270 to £340) has its own webstore and also sells on Net-A-Porter, Matchesfashion and through Selfridges and Fenwick.

It also enjoys regular celebrity endorsement and America’s First Lady Melania Trump has been photographed in one of its dresses.

Copyright © 2022 FashionNetwork.com All rights reserved.