×
1 624
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Cambridge - 37.5 Hours - Full Time, Permanent
Permanent · Cambridge
ESTÉE LAUDER
Clinique - Consultant - Boots, Horsham - 36 Hours - Full Time, Permanent
Permanent · Horsham
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Southampton - 21 Hours - Part Time, Permanent
Permanent · Southampton
ESTÉE LAUDER
Clinique - Consultant - Boots, Horsham - 13 Hours - Part Time, Permanent
Permanent · Horsham
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Glasgow - 11 Hours - Part Time, Permanent
Permanent · Glasgow
SHISEIDO
Bareminerals Account Manager - Boots, Aberdeen (30 Hours)
Permanent · Aberdeen
SHISEIDO
Laura Mercier Account Manager - Fenwick, Brent Cross (37.5 Hours)
Permanent · London
SHISEIDO
Laura Mercier Account Manager - John Lewis, Kingston (37.5 Hours)
Permanent · Grand Londres
SHISEIDO
Laura Mercier Account Manager - John Lewis, Reading (37.5 Hours)
Permanent · Reading
ESTÉE LAUDER
Global Consumer Marketing Manager jo Malone London
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Fenwick, Bracknell - 24 Hours / 4 Days - Part-Time Permanent
Permanent · Bracknell
MARSHALLS
71 Retail lp Detective
Permanent · Los Angeles
LINDA FARROW
Optical Key Account Manager
Permanent · LONDON
LINDA FARROW
After Sales Executive (German And French Speaking)
Permanent · LONDON
LINDA FARROW
Trade Marketing Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Bracknell (37.5 Hours)
Permanent · Bracknell
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
Translated by
Nicola Mira
Published
Jan 25, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Salon International de la Lingerie (SIL) boosted by foreign attendance

Translated by
Nicola Mira
Published
Jan 25, 2017

The majority of exhibitors at Paris' Salon International de la Lingerie (SIL) ended on 23rd January reckon  this was a positive edition. After several lacklustre sessions, mirroring the market's own situation, the underwear and swimwear event has finally managed to regain momentum.

Although the organisers have not provided accurate attendance figures, it was clear that the latter was on the rise again, notably driven by the international contingent, which grew from 60% to 64% of the total, especially thanks to visitors from three countries: Japan, whose buyers gave Paris a wide berth last year after the terrorist attacks; Russia which, like Japan, is back in the visitors' top ten, and finally the USA.


Salon International de la LIngerie

 
Two countries slumped on the other hand: the UK, whose visitor numbers fell by 6%, and especially France, which too lost several percentage points, a decline which some exhibitors noticed especially among retailers coming from outside Paris. "Perhaps the second week-end of the end-of-season sales contributed to this downturn," said Taya de Reyniès, in charge of Lingerie at show organiser Eurovet.

Except for those exhibitors strongly oriented to the French domestic market, a fair number of others said they enjoyed a very positive session. "Saturday and Sunday were two very busy days, and even if Monday was slower, we have done good business!" was the view at Anita. "It was a good show, and notably we had visitors from Japan and the USA again. The attitude was confident, buyers were very open and curious," was the opinion at Maison Close.

Booths for the leading brands were constantly full, but smaller brands too enjoyed a lot of traffic, especially the emerging labels within the new creative section, 'Uncover'. Its exhibitors managed to make a lot of contacts, and the section attracted new types of buyers, more fashion-oriented ones in particular. The same approach will be used for Eurovet's forthcoming summer event, Mode City.
 
"The show had a positive buzz which we had not felt for several years, said Taya de Reyniès. For us, this indicates a recovery, even though the overall economic environment is clearly still highly troubled. Brands have taken more risks, showcasing new ideas and collections which were perceived as more creative by visitors, and also found a greater community spirit," added de Reyniès.
 
The same energy is hoped for in the summer, to turn this into a real recovery.

Copyright © 2021 FashionNetwork.com All rights reserved.