Sales rise 20% over Christmas at UK's White Stuff

By

Cajsa Lykke Carlson

Published
Jan 13, 2016

British lifestyle clothing retailer White Stuff has posted a 20% increase in sales in the Christmas period (the five weeks to January 2.)

The company said total sales rose 20% and like-for-like sales by 11%. For most of December, the company held a full-price trading stance, followed by a "strong sale", launched just before Christmas.

White Stuff has continuously invested in multichannel, which paid off with a 40.7% increase in online sales. They now make up 29.4% of total sales. The company also invested in real estate in the period, opening five new UK shops and launching its first stand-alone German store.

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White Stuff CEO, Jeremy Seigal, commented: “We are very pleased with another robust performance over the Christmas period, especially given the competitive market place. Our customers responded very positively to our strong multichannel proposition, improved gifting product offer and new shops. We remained prime through the Black Friday selling period and maintained full priced trading for the core December trading period, despite the unusually mild weather. We then saw a strong cross-channel start to the sale which launched just before Christmas.

We continue to invest in our brand, product and customer experience to support our future growth in the UK and overseas.”