×
2 491
Fashion Jobs
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Speke Cdh
Permanent · SPEKE
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Operative - pm Shift
Permanent · WELLINGBOROUGH
BOOHOO GROUP
Product Insights Manager
Permanent · MANCHESTER
BOOHOO GROUP
Technical Delivery Manager
Permanent · MANCHESTER
BOOHOO GROUP
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Senior CRM Automation Executive
Permanent · MANCHESTER
BOOHOO GROUP
Senior Project Manager
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Team Manager - Twilight Shift
Permanent · WELLINGBOROUGH
ESTEE LAUDER
Clinique - Consultant - Boots Oracle, Reading - 11 Hours, 2 Days (Sat. Sun.) - Part Time, Permanent
Permanent · Reading
ESTEE LAUDER
Clinique - Consultant - Harrods, London - 37.5 Hours, 5 Days - Full Time, Permanent
Permanent · London
Ads
Published
Apr 27, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Saks Potts announces new CEO/co-owner, Laigaard joins from Ganni

Published
Apr 27, 2022

Danish contemporary brand Saks Potts has announced the appointment of its first CEO as part of its plan to expand internationally. New CEO and co-owner Josefine Laigaard joins on 1 May, with the 33-year-old having “more than 12 years of extensive industry experience”.


Josefine Laigaard (centre) is the new Saks Potts CEO



Founders Cathrine Saks and Barbara Potts said that “her strong commercial understanding and expertise within product and strategy” make them confident that “together [we] will be able to scale our business internationally”.

The company didn’t give details of her ownership stake but did say that its international focus will be built particularly around growing the brand’s footprint in the UK, US and Asia.

Laigaard moves directly from her role as Head of Business Development at Ganni, where she has been reporting directly to CEO Andrea Baldo

At that label, she’s been responsible for driving the successful company strategy and go-to-market plans, as well as projects such as entries in China via TMall and the launch of e-commerce in South Korea. She also led the launch of the secondhand offering that Ganni recently unveiled for Scandinavia and the UK.

Before Ganni, she was a management consultant at EY Parthenon, working on strategy and M&A. Plus she’s an experienced fashion designer “and has worked with sustainable fashion design, represented at prominent retailers like Harrods, Colette and Dover Street Market, among others”.

Saks Potts is based in Copenhagen. Founded in 2014, it was “repositioned” last year “to sophisticate the brand even further”. 

The founders said they “felt a need to enhance our brand values even more to resonate with our community of strong, modern women. We’ve felt a change in us and in society, which we needed to respond to” post-pandemic.

But they insisted that the label remains a “dressy casual brand, with a whimsical twist and practical details – even more than ever actually, but we now also focus even more on quality and sustainability of our designs in terms craftsmanship and materials”.

The label will take part in both Paris Fashion Week in June and Copenhagen Fashion Week in August.

Copyright © 2022 FashionNetwork.com All rights reserved.